Why did my citations and leads decline last week?

Growth Copilot Analysis

Total sponsored citations dropped by 14% week-over-week, driven primarily by reduced Perplexity impression share and a 22% CPC spike on ChatGPT SearchGPT placements. Organic GEO mentions held steady.

Perplexity Visibility Drop

-18% share

Map-pack equivalent citations fell after a competitor increased sponsored presence on enterprise SaaS queries.

ChatGPT Ad Efficiency

+22% CPC

Cost per mention rose as auction density increased across fintech and workflow automation keywords.

I've calculated that executing the prioritized actions below could recover +8.5% citation volume by next week.

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